Are high open rates holding you back? That’s the question posed by Dela Quist, CEO of Alchemy Worx, in his latest blog post. He uses data from EDS Analyst to examine whether there is an inverse relationship between open rates and total unique opens. And for most large email senders, the data [...]
Now… this is exciting! We have been alpha and beta testing our newest competitive insight module, Overlap Tracker, and continue to get feedback regarding intended and unintended usage as we show this to clients and prospects. First off, many companies may be surprised to see who they are competing with when it comes to the [...]
Alchemy Worx, the only digital marketing agency with a 100% focus on email, recently posted a blog on How the Obama campaign succeeded with low open rates. In it, CEO Dela Quist commented that “[eDataSource's] impressive breadth and depth of reporting gave us everything we needed to find [...]
We are seeing very fast adoption of our new Delivery Tracker tool, which we have been offering a free trial of for our current clients. Delivery Tracker is an extensive seed-based deliverability monitoring tool that allows marketers to monitor the inbox placement of their email campaigns in over 30 domestic and international ISPs. It also [...]
Since the presidential debates are now over, I thought I would take another look at how Obama and Romney are doing on the email front, one of the few avenues left to make a difference in capturing the attention of the still undecided voters. TV and Radio commercials are of course the main focus of [...]
With Q4 in full swing, retailers are gearing up for what they hope to be another busy and profitable holiday season. Here I will focus my attention on the email performance of one of the most talked about major retailers this year, JCPenney.
Since rebranding at the start of 2012, JCPenney has lost a significant [...]
Even with all the discussion about SPAM, Email is still an essential part of most business marketing mix and still yields a higher ROI than other channels. Though email isn’t without its challenges, one of the biggest challenges is open rate. Obviously getting into the inbox is crucial but how can we as “marketers” maintain strong engagement and [...]
As we continue to expand our eCommerce offerings, our in-depth research has already garnered the attention of experts in the financial industry. On Thursday, August 30th, our recently released Netflix Insight Report was mentioned on CNBC’s “The Stock Movers You Missed” segment with the Fast Money team. Watch the video here; from 1:40 [...]
It seems like the Republican Party has not learned much from Obama’s success with electronic media in the last presidential election, judging from the number of recipients that Republicans have on their list.
According to our research, mittromney.com has sent out emails to a total of about 4,000,000 subscribers, while barackobama.com has sent out emails [...]
With more retailers fighting for their fair share of consumers’ wallets, nowadays getting them to convert is even more challenging. Permission-based email marketing still offers higher ROI than other marketing channel efforts, so it’s important to speak directly to your audience through relevant messaging.
Knowing your customers and how they comprise your list is key [...]