As Email Data Source has blogged about previously, Apple has tremendous reach through its email lists, derived from Mac owners, itunes users, and iphone and ipad buyers.  Apple’s big news at the moment is the introduction of iPhone 4.  Their email campaign introducing the iPhone 4 went out to an estimated 80 million unique users yesterday, June 8.

Interestingly, the campaign was sent to fewer people than the “iPad is Coming” campaign sent to an estimated 104 million unique users on March 12, 2010.  We would have expected that Apple would blast the iPhone 4 announcement out to its entire user base.  In particular, it is worth noting that the 80 million unique users includes various versions of the campaign sent out internationally as well as to subscribers to the main Apple News list.  Email Data Source logged versions of the iPhone 4 campaign in Canada, Australia, New Zealand, across Asia, and in Europe in English, Italian, German, French and Spanish.

 

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