In 2007 and 2008 there were increases in the number of Back to School discounts offered by retailers in email marketing campaigns.

In 2009, Email Data Source has noticed a small drop in the number of email campaigns sent by retailers promoting Back to School discounts.  However there has been an increase in the amount of discounts being offered through social media sites, particularly Twitter.

Between July 1 and August 11, 133 email campaigns sent by retailers have promoted Twitter pages which offer additional Back to School discounts.

For example, J&R Electronics has sent email marketing messages promoting Back to School discounts.  In addition they have also been tweeting additional discounts as shown below.

 

 

 

 

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