Email Data Source will be publishing overviews of different brands email marketing efforts. Today we look at Bath and Body Works.

Below is a list of all the subject lines used by Body and Bath works for March, along side of the approximate percentage of their list each email was sent to. Their biggest campaign for the month had the suject line “Free PocketBac, $6 Wallflowers & Free Shipping. Details Inside!”.

Their highest traffic day to the site was on March 8th on the day they sent this email: “Limited Time Only: New! Moonlight Magic ”

$1 Shipping Today Only! + New Sweet Pea Forever! Details Inside.        35.82%
$15 Off + $3 Shipping. Details Inside.                        41.88%
$2 Shipping + New Brands for Beautiful Hair! Details Inside.            4.12%
$3 Anti-Bac + $1 Body Lotion. Details Inside.                    0.54%
$6 Hand Cream & $3 Anti-Bac | Breathe is Back Online!                3.30%
$6 Wallflowers + Free Shipping. Details Inside.                    20.76%
$6 Wallflowers, $3 Anti-Bac & Free Shipping. Details Inside!           5.82%
2 Days Only! $1 Shipping + $6 Wallflowers! Details Inside.            78.45%
2 for $20 Candles + Free Shipping! Details inside.                0.24%
2 for $20 Candles, $3 Shipping, Breathe is Back Online! Details Inside.   10.90%
20% Off – Details Inside. Ends Sunday!                        7.80%
20% Off + $3 Shipping. Details Inside.                        4.52%
20% Off + Free Shipping. Details Inside.                    4.37%
20% Off Any Purchase – Ends Sunday!                        75.71%
3 Steps to the Perfect Fragrance Experience & Spring Break Essentials!        0.22%
Classic Deals – Online Only. Details Inside.                    11.27%
Dry Hands? Get Relief with Hand Cream Offers Inside.                71.93%
Ends Today! $15 Off + $3 Shipping. Details Inside.                34.65%
Ends Today: Free Shipping & Presidents’ Day Sale! Details Inside        1.49%
Free Gift For New Store at Festival Marketplace!                0.24%
Free Home Fragrance Item – Kenwood Towne Centre. Details Inside.        0.30%
Free Item + $3 Shipping. Details Inside.                    5.34%
Free Lip Offer and $3 Anti-Bac! Details Inside.                    86.18%
“Free PocketBac, $6 Wallflowers & Free Shipping. Details Inside!”        100.00%
Free Shipping + New Moonlight Magic! Details Inside.                49.04%
Free Shipping + Presidents’ Day Sale Ends Monday! Details Inside.        0.48%
Free Shipping! New Fragrances! Details Inside.                    0.83%
Introducing Patricia Wexler, M.D. Dermatology – Special Offer Inside!       0.20%
Limited Time Only! Sweet Pea Forever + $1 Shipping. Details Inside.        54.66%
Limited Time Only: New! Moonlight Magic                        69.72%
New Spring Fragrances + New Improved Anti-Bac!                    0.70%
New! FitFlop Styles + Free Shipping. Details Inside!                11.79%
New! Moonlight Magic + Free Shipping. Details Inside.                35.18%
New! Orange Sapphire | $6 Wallflowers + Free Shipping. Details Inside.        92.13%
New! Orange Sapphire, $6 Wallflowers + Free Shipping! Details Inside.      20.87%
Presidents’ Day Sale: Buy 3, Get 3 Free Signature Collection + More!”       0.28%
Retinol is Here! Free Shipping Offer. Details Inside.                11.25%
Spring is in the Air! Home Fragrance Deals Inside.                15.88%
Today Only! $10 C.O. Bigelow + Free Shipping! Details Inside.            22.83%
Today Only! $8 Aromatherapy + Free Shipping. Details inside.            28.29%
Today Only! Free Shipping on Any Order!                        14.77%
Try New Summer Vanillas for $1 + $6 Wallflowers                    73.07%
Try Orange Sapphire for $1 + Free Shipping! Details Inside.            16.98%
Try Our Newest Fragrance Orange Sapphire for only $2!                0.21%
Upgrade Your Body Lotion Free! Details Inside.                    0.31%
Wallflowers on Sale + Free Shipping. Details Inside.                17.50%
Welcome to Bath & Body Works! (Free Travel Size Offer Inside!)            0.61%

Body and Bath Works Inbox Placement is very good although there were problems in March with delivery to Gmail accounts. The problem seems to have been corrected by April.

 

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