Marketers are in hyper marketing mode as holiday shopping swings into full gear.

Feeling saturated by “Black Friday” marketing?

eDataSource, as of today has tracked 4,244 campaigns with “Black Friday” in the subject line. Walmart alone will mail over 200 million in the final 48 hours leading up to Friday.

It may surprise you that Cyber Monday was another story.  We found only 335 campaigns with it in the subject line. We also found marketers are starting to like Mondays a lot more for good reasons.

Sears for example sent 8.5 million on the 16th to create “two cyber Mondays,” generating a 13% read rate.

Sears Cyber Monday

Crabtree & Evelyn mailed this clever “Vote Cyber Monday” to almost 400,000 and had a solid 17% read rate.

crab

Last, but certainly not least, OfficeMax decided to simply seize the day, sending 5 million on the 17th, achieving a 15% read rate.

officemax

Last year, our research found email  marketers sent as many campaigns in 2 days to leverage Cyber Monday as they have in the 30 days leading up to the weekend. The Black Friday/Cyber Monday race is on!

 

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