It takes a lot of thought and time to establish an effective email marketing program. Compendium Blogware has done so with their Content Quest email campaign. Since Email Data Sourcebecame a new client of Compendium Blogware, we have been impressed by the email communication sent by Compendium’s client marketing team.Compendium believes the first 2-3 months are crucial in establishing a successful corporate blog. To keep their clients engaged, each blogger receives two emails a week reminding them to make a blog post. The emails include best practices, tips and tricks and potential blog topics. Compendium keeps their new client email program automated, organized and running efficiently by working with ExactTarget, Salesforce and 5 Buckets.At the end of the Content Quest program, individual bloggers who have contributed receive a certificate of completion stating they are now a business blogger. And yes I am proud to say I am one!

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