We’ve been noticing an interesting trend in the last few weeks here at Email Data Source.

In Email Analyst, the volume of tweets from the 650 Brands that we monitor has almost doubled from before Thanksgiving to post-Thanksgiving.

Pre-Thanksgiving, daily tweet volume was ~ 700 tweets per day, and not it is approaching 1,400 tweets per day.

From a review of the tweets in Email Analyst, I would attribute this to the Holiday Season, and the greater role Twitter is playing by Brands to drive users to on-line sales and promotions.

 

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