The Netflix top 100 list is often criticized as self-perpetuating and too long term.  Indeed, if you take a look at the Netflix Top 100 list, you will be surprised by what is still on there.  At the top of the list is Crash.  It has been at the top of the list since 2007…And if you look at the top ten movies on the list they are all movies that were released on DVD between 2005 and 2008.  The implication is that it takes a couple of years to make it on to the Top 100 list which should perhaps be renamed the Top 100 All Time Rental List.

To get a much more recent view of which DVDs are most popular, being watched at home within the last week, we took a look at emails sent by Netflix confirming DVD returns.  Using the associated email panel reach data, we can get an up to date view of the most recently watched DVDs by Netflix members. Here is a list of which DVD’s have just been returned by Netflix members from March 30 to April 11, ranked by popularity:

1.  Twilight Saga: New Moon
2.  The Men Who Stare at Goats
3.  The Way We Were (can anyone help explain this one?)
4.  The Box
5.  The Time Traveler’s Wife
6.  The Boondock Saints II
7.  2012
8.  Shrink
9.  Julia & Julia
10.  Michael Jackson’s This Is It
11.  Blood: The Last Vampire
12.  Precious
13.  Up In The Air
14.  The Informant


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