How can email marketing help improve magazine ROI? Are magazines’ free email newsletters being used effectively as revenue-generating tools? How are today’s leading fashion and lifestyle magazines doing? Mitch Lapides, President of Fulcrum Tech, shares his insights and recommendations to these questions in his latest blog post. He compiled and analyzed data from EDS Analyst to assist with his assessments.

 

“There are certainly many factors that can affect [email-marketing performance and ROI],” Lapides says, “but suffice to say that there are clear opportunities for consistent, proactive testing of subject lines, creative design, preview panes, copy, offers, incentives, etc., to drive increasingly better results. With one recent project we did for a publisher, for example, after three rounds of a well-orchestrated set of tests, we achieved a 62% increase in the open rates and an 87% increase in revenue.”

 

Click here to read the entire blog post.

 

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