As an email marketer, you may (or may not) have demographics on your own subscriber base, but what if you could compare the demographics of your email list to that of your competitors.  Knowing about your competitors audience can help you make strategic decisions and merchandise your email offers to gain market share.

We teamed up with our friends at Connection Engine to do a comparative analysis of the email subscriber base of Amazon and Walmart.  We paird Connection Engine’s in depth demographic database and buyer scores with our panel of 800,000 consumer inboxes to produce the findings.

The result is a comparative analysis showing:

  • age and household composition
  • relative household income
  • density by geography
  • comparative spend and frequency of spend
  • interests and lifestyles

For a full copy of the study, or to undertake a comparative analysis of your subscriber base vs. that of a competitor, contact us.


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