eDataSource, a leading provider of online competitive intelligence, estimates that sales of Amazon’s new Kindle Fire reached 95,000 units during the first day that the device was made available through Amazon’s website.

“eDataSource’s panel of 800,000 inboxes allows us to gain insight into eCommerce sales” said Carter Nicholas, CEO of eDataSource. “Within hours we can get a read on hot product launches based on sales from leading eCommerce websites.”

By analyzing purchase receipts received by email, eDataSource is able to estimate the daily orders places at major ecommerce sites as well as what products are being purchased. eDataSource can then report on eCommerce trends at large or specific product sales.

The launch of the Kindle Fire, priced at $199, was announced on September 28 by Amazon and made available for pre-order immediately on the Amazon website. Shipments will take place starting in November. Simultaneous with the launch of the Fire, Amazon announced three other new Kindles, with prices of $79 for the new Kindle, $99 for the new Kindle Touch, and $149 for the Kindle Touch 3G.

Despite the higher price point, the Kindle Fire outstripped sales of the other three new Kindle units combined, according to eDataSource’s estimate. eDataSource estimates that sales of the other new Kindle units totaled approximately 25,000 units during the same period.

Lastly, recognizing that the folks who provide accessories often rake in the profits when fancy new devices are sold, eDataSource notes that 27% of Kindles were sold with some kind of accessory, and Marware protective covers were by far the most popular accessory for the Kindle Fire.

In April 2010, eDataSource estimated the number of iPad purchases to be 350,000 on the first day that product came to market. This compared to the 300,000 Apple subsequently reported for first day sales.

Founded in 2003, eDataSource (www.edatasource.com) is the worldwide leader in competitive intelligence for digital marketing messaging. In Q4 2011 the company will expand formally into providing competitive intelligence for eCommerce. The company provides competitive intelligence products and services for interactive digital marketers, publishers and their service providers.

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For more information contact eDataSource at pr@edatasource.com

 

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