Competition is heating up between Groupon and LivingSocial in the “Deals in your City” space, and between Gilt, RueLaLa and others in the “Flash Sale” space.  eDataSource will soon be publishing an in depth report on each of these competitors.  If you would like to get a copy of this report when it comes available, please contact us.

As part of our research we took a close look at the impact that national campaigns are having for these sites, in particular LivingSocial’s 50% off at Amazon sale that took place on January 19.  Full details will be available in the report, but here is a snippet:

For LivingSocial, there was a big spike in web traffic (represented by red line) on January 19.  The graph from EDS Analyst also shows high Twitter (light blue) and Facebook (green line) volume for that day.  While there is only one email campaign related to the Amazon campaign that day(dark blue line), the campaign went to an estimated 22.8 million people.

 

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