Following up on our last blog post about Apple’s email reach, we took a look at the buzz being generated by media outlets talking about the iPhone 4.  Specifically we looked at the email news alerts they have sent out in the last week.  Of the 50 news alerts from major publications that contained “iPhone 4″ in the subject line, only 5 had actual links to apple.com in the body of the email.  The rest discussed the iPhone 4 but contained no links to apple.com

What does this mean for Apple?  It means that these email news alerts added an estimated 12 million unique users reached by email with news of the iPhone 4 release, but that only 500,000 or so of these unique users had a direct link to apple.com in the email news alert they received.

 

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