Take a look at the spike in traffic
Jetblue received when they Tweeted about a three hour sample sale.  Their tweet was picked up and retweeted by a fair number of followers, achieving a reach of 1.5 million twitter accounts.

Jetblue does a great job of tailoring their marketing offers for Twitter.  Importantly, they dedicate special landing pages to the effort, and give their Twitter marketing deals a special name: “Cheeps”.  See the landing page screenshot we captured in our system below:

 

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