eDataSource, the leading provider of email competitive intelligence data, has released a ranking of effective email marketing based on the data provided by their flagship product, EDS Analyst. This report presents the top 15 e-retailers in the Fashion & Apparel market sector for overall reach in the past 30 days.

Based on Internet Retailer’s 2011 Edition Top 500 Overview, merchandising categories were ranked by growth in web sales from 2009 to 2010.  The Apparel Category has seen a substantial growth of 19.29%, among the top 5 categories based on ecommerce sales growth.

Based on analysis of Internet Retailer 500 Companies, it is evident that there is a linear correlation to being a top e-retailer with high web sales and increased growth and having a large reach.  Being a top e-retailer is ranked in Internet Retailer’s Top 500 Guide, 2011 Edition is based on factors such as 2010’s web sales as a percentage of 2010’s total sales and this percentage’s growth from 2009.  The overall reach data is ranked with the usage of the performance data monitored by EDS Analyst.

Within the top 15 ranked fashion and apparel e-retailers over the last 30 days by eDataSource, six also appear in Internet Retailer’s Top 100 e-retailers ranking.  These e-retailers include Victoria’s Secret, The Gap, J. Crew, Ralph Lauren, Eddie Bauer, and Coldwater Creek. Ranked at #5 and #7 in this report, both Express and Ralph Lauren appear in Internet Retailers Top 500 Guide in the fastest-growing e-retailers ranking for 2011.  Express Inc. is ranked #20 fasting growing e-retailer in the Top 500 Guide, 2011 Edition with 2010 web sales of $147.5 million and 55.26% growth.   It was also listed as a fastest growing e-retailer in the Top 500 Guide, 2010 Edition.  Ralph Lauren LLC is ranked #28 fastest growing e-retailer with 2010 web sales of $300 million and 50% growth.  Therefore, this rankings report compiled with EDS Analyst reach and inbox placement data shows the correlation of having high performance in these areas and being a top e-retailer.

As you can see from the report, other performance data is provided by EDS Analyst including the subject line, reach, inbox placement, and open rate of email campaigns that are monitored, stored, and analyzed by the tool.  Based on this data, analysis can be as to what your competitors are doing right, doing wrong and anywhere in between.


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