If you’re a late holiday shopper and are still wondering what to get friends and family members for Christmas or Hanukah this year, take a cue from what key online retailers Wal-Mart, Amazon and iTunes are selling most of this season. By analyzing purchase receipts received by email, eDataSource estimates show that while many of the year’s hottest gifts are predictable, falling in the electronics, toys, books and video game categories, there are some that err on the more practical side.

The hottest gifts for Holiday 2011, according to our analysis of online purchase confirmations from Wal-Mart and Amazon, are:
–        Kindle Fire
–        The Help (movie, book and ebook)
–        Steve Jobs (book and ebook)
–        2 Meter HDMI Cables
–        Call of Duty: Modern Warfare
–        Universal TouchScreen Stylus pens
–        Kindle Touch 6″
–        Wal-Mart Gift Cards
–        iPod Touch
–        Compaq Black 15.6″ Presario
–        Sceptre 32″ Class LCD HDTV
–        Easy Bake Oven
–        VTech Sit-to-Stand Learning Walker
–        Crayola Double Easel
–        3-in-1 Stick Vac Lightweight Vacuum in Pink
–        Just Dance 3
And on iTunes, where people often gift themselves music and games, top purchases include:
–        Texas Poker Chips
–        Someone Like You
–        Moves Like Jagger
–        Angry Birds
–        We Found Love
–        Sexy and I Know It
–        Pumped Up Kicks
–        Party Rock Anthem
–        Fruit Ninja
–        Stereo Hearts
It’s no surprise that the Kindle Fire is on this list, since it has been such a big seller overall this year. What is surprising however, is to see a pink vacuum cleaner rise to the top. Our data shows that consumers are not only buying the hot new products, they’re also taking advantage of cyber promotions and buying sensibly this year.
By analyzing purchase receipts received by email, eDataSource is able to approximate the orders placed at major ecommerce sites as well as what products are being purchased. eDataSource can then report on eCommerce trends and specific product sales.
 

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