In all forms of media, online and off, there independent providers of audience measurement.  Up to now, the exception has been email.  But with Email Data Source’s new panel data, media buyers can now evaluate the reach of email newsletters before they choose to become advertisers or sponsors.  Here is a quick rundown of the reach of some TV media outlets and the comparative reach of their email newsletters, ranked in order from highest email reach to lowest email reach:

Rank     Sender                    Percentage of Panel Reached
1.          Oprah                      0.49%
2.          ComedyCentral       0.13%
3.          ShopNBC                 0.12%
4.          ABCNews                 0.05%
5.          CBSNews                 0.03%
6.          HollywoodReporter    0.01%

 

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