Brand suitors are being more selective and taking their time wooing customers.

 

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Arthur Sweetser is yet another marketer who crowns Amazon the king of targeting, but he puts a number on it. “They send out a thousand campaigns a day, and they average an open rate of 20%,” says the CMO of eDataSource, which tracks the ebb and flow of billions of emails.

Full Read: http://www.dmnews.com/email-marketing/valentines-emailers-see-bigger-open-rates-with-smaller-lists/article/473320/

 

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