The June 2010 edition of Internet Retailer shows who the top gainers and losers were in terms of web sales among internet retailers.  We took a look at their list of the biggest winners and the biggest losers and pulled data from Email Analyst to get a sense of how their email marketing efforts corresponded to their web sales performance.  The results are tabulated below, and there’s no doubt that the two went hand in hand.

The retailers with the largest growth in email marketing efforts (as measured by the growth in the number of email campaigns, including their own campaigns and third party campaigns that link back to the retailer’s website) were Crocs.com, Express and Meijer.com.

Retailer 2009 Email Campaigns 2008 Email Campaigns Email Campaign Growth Web Sales Growth
Crocs.com                    222                      27 722% 104%
Express.com                    385                      94 310% 238%
Meijer.com                    254                    128 98% 116%
The North Face                    103                      52 98% 63%
Golfsmith                    313                    213 47% -26%
Diapers.com                    177                    129 37% 104%
Green Mountain Coffee                    444                    345 29% 50%
Design Within Reach                    152                    123 24% -29%
iRobot.com                    121                    105 15% -23%
DSW.com                    203                    201 1% 87%
Boston Apparel Group                    687                    736 -7% -23%
Ann Taylor                    557                    601 -7% -20%
Scholastic.com                    195                    391 -50% -23%
Bidz.com                 1,911                4,897 -61% -47%
Nascar.com Superstore                       44                    157 -72% -32%
 

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